Food Equals Love
We've been taught from birth to equate food with love. Food manufacturers and restaurant businesses intuitively understand this connection but lack clear direction on how to best leverage this relationship.
For example, when advertising food, should the communication be from the perspective of the food giver, the recipient, or both? What specific emotions should be emphasized? What should be the backdrop of such communications (e.g., personal or social situations)? Are some foods more likely to trigger emotions than others? Most importantly, are food brands and restaurant businesses part of this food equals love equation? Find out by reading our latest Point of View.
