Polls, Surveys and Rankings: Three Wrongs & Some Rights

In their presentation at NICAR2017, Ipsos’ Chris Jackson and Matt Carmichael together with Peter Gade of the Gaylord Family Endowed Professor in Journalism at the University of Oklahoma, shared tips on how journalists can bring back accuracy and good journalism in the age of fake news.

The group discussed two key sources of error in polling — sampling errors and measurement errors — and how journalists can learn to spot them and interpret polls accurately in their stories. They further shared examples from Ipsos’ work with media outlets to show the variety of ways polling and survey data can be used in the context of good journalism.

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