The Truck Intercept Study

Just as in many industries, developing a competitive long haul truck in today’s transforming economy requires expertise.

While the U.S. trucking industry is growing exponentially with revenues expected to climb to $1.52 trillion by 2026, those in the sector know that there are significant employee shortages being further fueled by the entry of new competitors such as Uber Freight, and autonomous driving trucks. The key to success for truck manufacturers and large freight companies is to have a clear understanding of what drivers want in their trucks. Download our paper to read more about our pioneering Truck Intercept Study. Our highly trained researchers were sent out to strategically select truck stops across the U.S. to interview drivers and better understand their pain points, best brand practices, motivators, desires, and more. Our paper shares their findings.

The Truck Intercept Study

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The author(s)

  • John Somerville
    Senior Research Analyst, US, Quality Measurement
  • Julia Vela
    Senior Account Manager, US, Quality Measurement
  • Keith Chambers
    Director, US, Quality Measurement

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