Social Listening for Creative Storytelling
Read our case study to discover how data-driven social listening dashboards can optimize messaging.
In this case study by Ipsos’ Synthesio, you will see how Moving Image & Content (MI&C) – a creative agency trusted by world-class brands as a strategic marketing partner in an unpredictable digital landscape – uses Synthesio’s social listening dashboard to help brands such as Sephora and Tiffany & Co.
Their primary goal was to understand and track the share of voice for new clients in comparison with competitors. The tool we implemented helped them:
- Understand social data peaks in online interactions surrounding product hype
- Identify white spaces in conversation with opportunities for innovation
- Utilize data-driven insights to optimize messaging for advertising targeting
