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The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
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Right place, right time: How Google feeds create value for brands and buyers
Consumers engage more deeply with advertisements and experiences that are meaningful to them, and Ipsos research shows that Google’s immersive surfaces and formats are uniquely positioned to help brands deliver.
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Sustainability Now: How Americans Expect Brands to Step Up
Revisit our on demand webinar to hear exclusive, consumer-centered data that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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What the Future: Spending
Revisit our foresight webinar featuring new data and interviews with industry experts about the future of spending – and what that means for brands.
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Here’s what it takes to attract early adopters in 2022
Early Adopters are key for businesses offering innovative production, especially amid record inflation.
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How is inflation affecting private label? It's complicated.
Discover why private label brands need to show consumers they are more than just cheaper options, but real brands that deliver on their personal needs.
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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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The state of the food consumer
Consumers have faced one challenge after another: a pandemic, a blurring of at-home and in-office work environments, supply chain challenges, and now inflation at a 40-year high.