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What America *Really* Eats and Drinks on Super Bowl Sunday
An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.
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5 Principles For Proving That Digital Advertising Works
As digital advertising continues to transform, Ipsos' Peter Minnium shares five things he's learned to help marketers take advantage of this new, digitally driven world.
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Beyond The Hype: The Value of Emotional Advertising
From our colleagues in the UK, this paper offers five case studies examining ad campaigns which achieved the highest level of emotional engagement in 2014.
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Communication In The Connected Edge
In this paper, our colleagues from the UK discuss why simplicity is essential to brand success in the connected world and why brands that have simplicity of purpose, communications and service will be the ones that succeed above others.
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ASI:Live Case Study
Go beyond counting clicks, shares and likes to really understand your digital campaign's impact on your brand. To maximize your investment in digital - you need to know more. With ASI:Live, you can track key performance metrics (recall, brand attitudes and claimed behaviour) with respondents we know were exposed to your digital advertising to really assess your campaign's impact on your brand. This case study illustrates how one client leveraged this approach.
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FYI: Earthquake! How The TV Landscape Continues To Change
With there now existing many different ways to watch TV other than the traditional `live' or DVR formats, there is a lot of interest in the impact of these new formats upon viewing.
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The Changing Landscape of TV
Compared with five years ago, it is undeniable that the TV landscape is now vastly different to what it once was. With the rise of Over-the-Top Subscription Video-on-Demand (OTT SVOD) services such as Netflix and Amazon Instant Video, together with the majority of broadcast and cable networks offering an unheard of plethora of viewing options, how the average person consumes TV content has changed immensely, and will continue to do so.
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Unmasking Deeper Insights with Facial Coding
It's often said that the face can reveal what words cannot.
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New Research Shows Search Ads Drive Brand Awareness
Throughout 2013, Ipsos MediaCT and Google conducted 61 simulated search experiments to measure the impact of search ads on brand awareness.