Unmasking Deeper Insights with Facial Coding

It's often said that the face can reveal what words cannot.

Whether we are aware of it or not, our faces can express and communicate a range of emotions. Sometimes these expressions are obvious. Other times, they are manifested without us being conscious of them, with subtle cues expressed in the form of micro expressions. For marketers, these expressions can play a role in understanding the holistic emotional power of an advertisement. During this recorded presentation, Julie Christine shows you how Facial Coding works, and what you can expect from the results.

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