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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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How the economy is impacting Americans’ holiday plans
Will Americans be home for the holidays? Will they dine out in December? Their answers reflect the economy at large, according to the Ipsos Consumer Tracker.
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Younger Americans are spending more on holiday gifts. Here's why that matters
For the second year in a row, younger Americans are the only age group planning to spend more this holiday season than last year, according to the Ipsos Consumer Tracker.
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Trump guilty verdict makes minimal impact on public opinion
New ABC News / Ipsos poll finds that plurality of Americans agree with verdict
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Here’s what holiday shoppers actually did in 2023
Black Friday still reigns, and big boxes dominate. Here’s what retailers need to know to prep for the holidays next year.
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A tale of two Americas
In the five charts below, we unpack Americans' polarized reality on guns and immigration.
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What Just Happened? America's Public Response to 2022
Ipsos unpacks the biggest stories of the year to look ahead and see where the country may be headed in 2023.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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This holiday season, shoppers bring new expectations for retailers
Ipsos shares tips for ways retailers can capture more spend this holiday shopping season.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.