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Americans' private-label purchases are rising amid the gas price crunch
More Americans (69%) now say they're buying more private-label products these days, up from 59% in August, according to the Ipsos Consumer Tracker
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Americans think AI is already having a profound effect on society
Americans rank AI and cybersecurity as the No. 1 and 2 advances that will have an impact on society, followed closely by advanced mobile phone tech, according to new polling from the Ipsos Consumer Tracker
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Americans think they need to keep up with AI, but AI needs to slow down
Two in three Americans (66%) think that the pace of AI development is too fast, but even more (76%) think that people also just need to keep up with it, according to new polling from the Ipsos Consumer Tracker.
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Retail, food, and beverage: Essential data and insights
From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.
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Health and Wellness: Data, insights, and solutions
What do people want from their health and their healthcare? And from telehealth to public health policy, how is that changing? Here’s Ipsos’ top insights on these issues and others.
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Americans’ views of generative AI are evolving: More ‘fake’ and ‘soulless,’ less ‘futuristic’
What words do people use to describe AI? Negative words have risen since 2023, while positive ones have fallen, according to the Ipsos Consumer Tracker.
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7 in 10 Americans want the government to spend more to lower healthcare costs
New Axios/Ipsos American Health Index finds bipartisan support for increased federal spending to cut healthcare costs; trust in government over childhood vaccine requirements has eroded
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Despite the hype, most don’t plan to watch any NCAA March Madness
More than half of Americans say they don’t plan to watch any of the 2026 March Madness college basketball tournament, according to the Ipsos Consumer Tracker.
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Most Americans agree the government should regulate AI, but party splits emerge on how
While Americans broadly agree about regulating AI to avoid harm, Democrats are far more passionate about the technology's impacts on the environment, according to new data from the Ipsos Consumer Tracker.
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Storage, privacy and a preference for brick-and-mortar are the biggest barriers for retail apps
For retailers trying to get people to download their apps, the top thing consumers want are discounts and deals, according to new data from the Ipsos Consumer Tracker.