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How business can help families through the looming caregiver crisis
The social, emotional and financial toll of unpaid caregiving weighs on millions of Americans. AARP’s Rita Choula discusses the products, services and policies that could support them.
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Why family caregivers need a financial lifeline, and how brands can help
Family caregivers are stretched thin — and few know about existing opportunities for support. Institutions will need to take action, says Ipsos Public Affairs’ Mallory Newall.
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How different Gen Beta personas could define the future
Childhood tomorrow could look very different from growing up today. Futurists Joana Lenkova and Alexandra Whittington use six different Gen Beta personas to explore their world, from tech-driven youth culture to changing consumer expectations.
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AI chatbots steer shoppers to brands. Here’s how to join the conversation
Parents increasingly rely on chatbots for advice on everything from groceries to gifts. Those AI-inspired shopper pathways can’t be understood with conventional tools, as Ipsos Synthesio's Marsha Robie explains.
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Screen time is families’ biggest tension. Here are 5 reforms they need
The role of smartphones and screens in childhood is cause for wonder and for worry. FOSI’s Marissa Edmund explains the policies that educators, businesses, and parents can implement to keep screen time and digital privacy under control.
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Questions for the future
As family structures shift, business leaders across retail, caregiving, demographics, and technology sectors will need to prepare for change. Here are some questions they can ask today.
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The economy: Key insights, data and solutions on inflation, recession, consumer confidence and more
Here’s Ipsos' latest and greatest data on the economy for business leaders, policymakers and insights professionals
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Retail, food, and beverage: Essential data and insights
From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.
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New survey reveals nearly all 2026 New Year’s resolutions will have a financial component.
This is supported by opinions surrounding financial goal setting and saving money revealed in a survey of Americans age 25 or older with an annual household income under $100,000.