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How the economy is impacting Americans’ holiday plans
Will Americans be home for the holidays? Will they dine out in December? Their answers reflect the economy at large, according to the Ipsos Consumer Tracker.
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Shifts: Algorithms, globalization and infotainment
Tomorrow’s information landscape won’t look like yesterday’s news. Here are three of the forces driving that shift.
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How news can thrive by borrowing from tech and CPG playbooks
As audiences and their attitudes shift, businesses of all sorts need to take inspiration from other industries — and the press is no exception, says The New York Times’ David Rubin.
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What the Future: Leisure
Revisit our foresight webinar exploring how Americans spend their time off the clock, where leisure will go in the years to come, and opportunities for brands.
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Americans' personal outlook is pretty positive
Americans who are retired feel pretty good about their personal outlook, and those with jobs aren't far behind, according to new data from the Ipsos Consumer Tracker.
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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Leisure
In What the Future: Leisure, experts explain how Americans spend their time off the clock — and where leisure will go in the years to come.
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Americans need a break. But can we take it?
Today, taking it easy is easier said than done. Is a more relaxed future feasible? What the Future editor Matt Carmichael explains how brands and institutions could shape the future of free time.
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Shifts: Hybrid living, screen life and living for today
Ipsos Strategy3’s Trevor Sudano considers how shifting work routines, new entertainment platforms, and midcentury malaise could influence the future of leisure.
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Our obsession with being busy is killing leisure time. How brands can help
Do Americans need to free up their free time? Professor Selin Malkoc explains how productivity mindsets shape (and constrain) leisure time.