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A Majority of Americans Believe the Killing of Iranian General Soleimani Has Made the United States Less Safe
Nearly two in three Americans see the killing as a rise in conflict with Iran
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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More than a Quarter of Americans Post Original Content on Social Media
In support of this week’s Cliff’s Take, Ipsos fielded a poll on social media use and behaviors.
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December 2019: Global Consumer Confidence is Stagnant
While consumer sentiment is down in many economies, Americans show increased optimism, especially when it comes to jobs
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Divides among Public Opinion on Astrology and Horoscopes
Younger adults are more likely to identify with their sign and use their horoscope to understand their life
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Personalized Marketing With Behavioral Science
We use behavioral science to help clients accomplish three things. Find out what they are.
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[WEBINAR] Affluents & The Smart Home 2.0
Over the past couple years, the Connected (or “Smart”) Home – a technology concept for decades – finally entered the mass market. With the introduction of the smart speaker, penetration has skyrocketed, and led to further product innovation and growth.
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Measure, Manage & Improve Your Retail Performance
Watch our on demand webinar featuring case studies demonstrating the power of measuring customer behavior and journey mapping, traffic counting and queue management.
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Cliff's Take: Where the Rubber Meets the Road
How have perceptions of gender roles changed in the United States over the past five decades?
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Shoppers Are Planning to Go Off Script this Black Friday. Can Retailers Capitalize on That?
Many consumers are looking for steals in the moment to add to their game plan for Black Friday shopping.