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Four ways to future-proof your brand during inflation
We already said marketing investments are the way to go. Here’s four we recommend.
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Three guiding principles to help your business navigate inflationary times
As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.
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Ipsos Core Political Survey: Presidential Approval Tracker (08/10/2022)
This week’s Ipsos Core Political has President Biden with a 40% approval rating, as nearly a third of Americans believe the economy is the nation’s biggest problem.
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Majority of Americans would vote in favor of abortion legality in hypothetical state-level ballot measure
New Ipsos/USA Today poll finds support for deciding abortion rights at the state level using such a ballot measure exists across party lines
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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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[WEBINAR] Black Business Month: Innovation, Inclusion & Insights
In honor of Black Business Month, the Ipsos UU Inclusion Council is hosting an interactive market research seminar and Q&A session for minority-owned, and women-owned businesses. Join us!
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Wisconsin School of Business Marketing Summit
Ipsos is delighted to be taking part in the Wisconsin School of Business Marketing Summit, designed for alumni, industry friends, and the up-to-date marketer (you!). Join us for intimate conference sessions that satisfy and inspire curiosity, unlock new ideas, and provide attendees actionable ‘next-steps’ or ‘take-a-ways’.
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For two in three Americans, credit card rewards more important than ever
New poll examines how inflation, gas prices may impact Americans’ travel plans and credit card spending
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Three months before midterms, Republicans hold advantage on handling the economy, crime
New ABC News/Ipsos poll shows President Biden’s approval rating on key issues remains unchanged from June
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Changing norms around free speech?
What are the limits of free speech? Are the boundaries shifting? And, if so, will these shifts be just normative? Or will they be institutional? We take a stab at understanding these ideas in five data points.