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For Affluents, is it Time for Optimism?
Here's how to reach affluent Americans as spring approaches, vaccinations increase and the world re-emerges
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Shelter in Place: How companies can ease customers’ housing anxiety
Americans’ worries about missed rent or mortgage payments are an opportunity for companies to step in and build trust.
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Americans continue to approve of Biden’s handling of the pandemic, even as concerns start to recede
New ABC News/Ipsos poll finds more Americans believe public health measures such as mask mandates are being loosened too quickly
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Do current remote workers want to return to the office? It’s complicated.
Four in ten want to return to the office, but just as many would seek a new job if required to do so
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What Will The American Pantry Look Like Post-Pandemic?
Puppuccinos? Ipsos identifies consumer trends that are likely to fade away - or stick!
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Online features play key role in ‘ideal health care experience’
New Evernorth/Ipsos Poll finds that most are comfortable with virtual consultations replacing in-person visits and many predict more care will be delivered at home vs. in a typical healthcare setting in the future
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Americans’ trust in law enforcement, desire to protect law and order on the rise
USA Today/Ipsos poll shows shift in views of George Floyd’s death ahead of the trial of Derek Chauvin; however, deep partisan and racial divisions remain
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Parents welcome additional, post-COVID educational support for their kids
New NPR/Ipsos poll reveals cautious resilience and optimism regarding the current learning environment and their child's progress
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Americans looking forward to the end of COVID-19 restrictions
Desire to see loved ones and go to public places among most anticipated activities
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Consumer confidence hits new pandemic high
Sentiment shows forward momentum for the third-straight week