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ARF Creative Council
Join Ipsos’ Pedr Howard who will moderate a panel discussion about the role of AI in creative development research.
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The Diagnosis: Pharmaceutical Advertising is Still Advertising
DTC ads tend to break through more than the average ad, but brands should be wary of getting lost in a sea of sameness.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Ipsos clients honored for research in advertising
Advertising Research Foundation highlights campaigns by STEGLUJAN/Merck, Stella Artois and Gardasil 9/Merck.
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[WEBINAR] Our Hybrid World: Technology’s Role in Supporting a Balanced Lifestyle
Join us for a complimentary webinar as we share new insights from Ipsos’ U.S. syndicated online community addressing how consumers are navigating through a hybrid existence and the role brands can play in supporting evolving consumer needs now and in the future.
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[WEBINAR] Insights For Pharma: Helping “Challenger” Brands Win
To the good fortune of patients, treatment for the vast majority of conditions is significantly beyond where things were at just 40 years ago.
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[WEBINAR] Media Still Matters: Affluents Deep Connection with Media Brands
Affluent Americans lead busy lives filled with work and family responsibilities. They are sought after for their advice and opinions across many subjects from financial planning to travel recommendations, luxury cars to entertainment choices.
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Ipsos Update - October 2021
Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.
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Are EV Owners Charged Up about Quality?
Listen in to hear research exploring automotive quality perceptions in electric vehicles.