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High income households more likely to want business to reopen even if COVID-19 isn’t contained
Two in 5 high income respondents want economy to reopen, compared to a third of low-income.
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ARF NxNE Virtual Conference
The Advertising Research Foundation is hosted a week-long virtual conference featuring experts from brands, creative agencies and academia who will share insights to help marketers influence behavior, build brands and navigate the new normal.
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Lockdown Is a Time of Stress and Added Responsibility for Parents
Parents are facing unique challenges during lockdown. How are they coping?
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In the age of coronavirus, everyone worries about the same things
Covid-19, healthcare, and unemployment are top concerns in the U.S. and globally
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How the Public Is Weighing the Personal Cost of Coronavirus Against the Economy
People want to open up the economy, but don’t necessarily want to risk going out themselves.
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Leading pharmaceutical brands demonstrating leadership
As Covid-19 continues to disrupt traditional care norms, major pharma products have an unprecedented opportunity to define new market dynamics and demonstrate population health leadership.
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Evaluating and adapting your soon-to-launch pharma strategy
Covid-19 has greatly disrupted the channels of communication between healthcare professionals and pharma manufacturers, especially those preparing for a product launch.
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Assessing the risk profile of recently launched drugs
Manufacturers of the 48 launched products since January 2019 are facing a unique challenge in the current Covid-19 market.
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[WEBINAR] The Human Experience of Living Through a Pandemic
Today, more than ever, understanding the texture of the human experience is critical to gaining a meaningful understanding of how shifting behaviors in a crisis will have a longer term impact on society and the role of brands within it.
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Americans want empathy and financial support from their bank
New research shows people expect their bank to have empathy in how it practices business, from support of individual financial needs to its own employees servicing customers.