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Insights on Polarization
In a recent study, we explored middle class moms' views of political polarization.
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Ipsos Global @dvisor: Global Consumer Confidence Is at Seven-Year High
Global Primary Index Hits Record-High Level of 48.9 in August 2017
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[WEBINAR] Leveraging the Irrational Using Qual
Behavioral Science is a hot topic in our industry, and it’s providing new insight into how people really make decisions.
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[EVENT] P2PX
Do you need a better understanding of consumers’ path to purchase? Join Ipsos’ Alison Chaltas and Mark Barry who will discuss ‘LIFE Path — Cutting Edge Techniques to decipher P2P 3.0’.
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[WEBINAR] Understanding Category Trends in the Age of the Consumer
Staying ahead of trends in today’s rapidly shifting landscape is more important and more complex than ever before. In a world where ideas and influence can spread like wildfire, how do we better equip ourselves with the category understanding and depth of knowledge essential to success?
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Ipsos Global @dvisor: Global Consumer Confidence Is on the Rise
The latest Ipsos Global Consumer Confidence for July 2017 is 48.7.
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Affluent Traveler Segmentation White Paper
While it’s clear that Affluents are crucial consumers of all things travel-related, it may not be so obvious what behavioral patterns they’re exhibiting, and how best to reach them.
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One in Four Americans Has Boycotted a Product for Political Reasons
Do brands need to stay neutral in politicized and polarized times?
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Lakshmi Madabhushi Joins Ipsos Marketing as Chief Innovation Officer
Newly appointed CIO adds greater depth to Ipsos Marketing's innovation and capabilities.