In this white paper, we share detailed data and charts sourced from the 2017 Ipsos Affluent Survey — the longest-running, most widely-used study of Affluent Americans and their lives, lifestyles, purchase patterns and media habits.
Specifically focused on the travel sector, this paper quantifies the business potential of Affluent Traveler segments: Jetsetters, First Class Travelers, Domestic Deal-Seekers, Homebodies, and Experienced Explorers.
And while you’re at it, take our fun quiz to identify which segment you fall in!
The drivers of place reputation: What makes a great place to visit, live, and invest?
Amazon’s search for an additional headquarters city has suddenly made economic development a headline-grabbing topic. So what really drives business decisions in terms of where to invest? And how does that differ from the decisions people and families make each day in terms of where to vacation, or where to live?