Affluent Traveler Segmentation White Paper

While it’s clear that Affluents are crucial consumers of all things travel-related, it may not be so obvious what behavioral patterns they’re exhibiting, and how best to reach them.

In this white paper, we share detailed data and charts sourced from the 2017 Ipsos Affluent Survey — the longest-running, most widely-used study of Affluent Americans and their lives, lifestyles, purchase patterns and media habits.

Specifically focused on the travel sector, this paper quantifies the business potential of Affluent Traveler segments: Jetsetters, First Class Travelers, Domestic Deal-Seekers, Homebodies, and Experienced Explorers.

And while you’re at it, take our fun quiz to identify which segment you fall in!



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