In this white paper, we share detailed data and charts sourced from the 2017 Ipsos Affluent Survey — the longest-running, most widely-used study of Affluent Americans and their lives, lifestyles, purchase patterns and media habits.
Specifically focused on the travel sector, this paper quantifies the business potential of Affluent Traveler segments: Jetsetters, First Class Travelers, Domestic Deal-Seekers, Homebodies, and Experienced Explorers.
And while you’re at it, take our fun quiz to identify which segment you fall in!
Summertime, and The Livin’ Is Easy
Vacations, eating out, and shopping for groceries are the top three areas where Americans spend more during the summer months. In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look at how (and where) Americans are spending their summer.