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Ipsos clients honored for research in advertising
Advertising Research Foundation highlights campaigns by STEGLUJAN/Merck, Stella Artois and Gardasil 9/Merck.
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Most Americans’ personal drinking habits remain unchanged in recent months
New Ipsos poll, conducted on behalf of Cutback Coach, shows half plan to make an effort to drink less or in a healthier way in the coming months
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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A strong majority of Americans want mask requirements back as delta surges
Many people are pulling back from public activities as the variant spreads widely across the U.S., but consumers don’t expect businesses to require employee vaccination.
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National Study Finds H-E-B, Chipotle Lead Grocery and Restaurant Brands In E-commerce Experience
Wave 3 of Ipsos Study Discovers Regional Brands, like Publix, Outperforming Large Grocery Chains in Buy-Online-Pickup-In Store and Curbside
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Fourth of July celebrations won’t be bigger this year, but most Americans plan a return to past habits
Few say they’re planning a bigger celebration now that they’re vaccinated, but a return to normal is still big for one of America’s top food and beverage holidays
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Examining the past and present of American identity
As July 4th approaches, we look at how Americans see themselves and the legacy of immigration in the country.
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Towards more agile and efficient product testing
We explore the opportunities and limitations for small sample sizes for product testing studies.
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The economy is reopening, but many Americans learned to love the pandemic’s at-home conveniences
We’re going back to the old, but still keeping the new. Welcome to the ‘yes, and’ economy.
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Consumers – especially wealthy ones – are ready to pay higher prices as the economy reopens
Across industries, consumer demand matches up closely with willingness to pay a higher price – good news for businesses trying to recover from the pandemic hit.