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Why empowering intermediaries can help financial services companies in a challenging economy
Ipsos has devised proven methods to help businesses understand what it takes to maintain a successful B2B relationship with its intermediaries. Here are four core tenets.
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Data Dive: How the Russia-Ukraine war is shaping opinions around the globe
In five infographics, we dive deeper into the impact the invasion is having on everything from consumer confidence to concerns about another world conflict.
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Remote workers value access to good services and proximity to family in the communities they live in
Most also feel they are appreciated by their colleagues and have a healthy work-life balance
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Ukraine and Russia's brands one year later
On the one-year anniversary of Russia’s invasion of Ukraine, Ipsos polling data and the 2022 Anholt-Ipsos Nation Brands Index showcase current global perceptions and where the nations’ brands stand today.
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Three in four Americans support national policies to reduce single-use plastic
Democrats and Republicans support national and local policies to reduce single-use plastics
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Cornhole and bowling are the sports most Americans played last year
New Ipsos sports poll also finds that Americans view player safety and injuries as the main issue facing the sports world today, but they also want games to continue, within reason, after a player’s injury
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Turbulent Times, Tighter Pocket Books: Enhancing Value Without Dropping Prices
We explore the less obvious and often overlooked, yet predictable, ways that consumers shift their spending during economic uncertainty.
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
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[WEBINAR] Defending the Customer During Economic Uncertainty
Join Ipsos Customer Experience experts, Stephanie Bannos-Ryback (EVP and US CX Service Line Leader) and Mary DeBisschop (SVP and Chief Commercial Officer, Ipsos CX), as they review 5 challenges faced by CX leaders in times of economic uncertainty.
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[WEBINAR] A New World Disorder: Opportunity in a Polycrisis
In this can’t-miss webinar, experts from Ipsos Strategy3 and the Ipsos Trends & Foresight Lab will share key takeaways from Ipsos Global Trends 2023