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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Data Dive: Baby boomer myths vs. realities
In five infographics, we explore some unexpected opinions of the generation that grew up in the wake of World War II and the hippie movement.
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Another round of mixed economic signals
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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What the Future: Intelligence
Revisit our recorded webinar featuring new data and interviews with industry experts exploring the future of artificial intelligence, from how people use and view AI, and how brands, businesses and policymakers can navigate its potential.
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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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Are the latest AI safeguards enough?
Below are five charts showing where Americans stand when it comes to AI and how they feel about the new commitments AI companies have made
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The future opportunity for AI is cross-cultural intelligence
To interrupt discriminatory or unethical practices in AI, brands will need to bring diverse and contextual qualitative data into their AI workflow, says Ipsos’ Janelle James.
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Future Jobs to Be Done – Intelligence
Whether people adopt AI tools will depend on whether they solve people’s problems. Trevor Sudano, a trends and foresight lead at Ipsos Strategy3, imagines one potential job for AI to solve for people.
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What brands should know about AI early adopters
Generative AI could transform the way brands do business. Ipsos has identified six unique user segments of AI from a survey of early adopters to understand what they want from these tools. Ipsos’ Kim Berndt explains.