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[WEBINAR] Media Still Matters: Affluents Deep Connection with Media Brands
Affluent Americans lead busy lives filled with work and family responsibilities. They are sought after for their advice and opinions across many subjects from financial planning to travel recommendations, luxury cars to entertainment choices.
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U.S. consumer confidence weakening
Six in ten believe that businesses should be allowed to reopen even if the pandemic is still not fully contained
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Ipsos Core Political: Presidential Approval Tracker (09/30/2021)
Three-quarters of Americans believe things in this country are off on the wrong track
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Two-thirds of Americans are concerned over a possible government shutdown
New Ipsos/Reuters poll finds three out of ten Americans say Republicans in Congress are to blame if the federal government shuts down
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Americans support working with North Korea and China to change the current status quo
New American Friends Service Committee/Ipsos Poll finds majority want to work with countries like North Korea and China to change the climate of their relationship.
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Are EV Owners Charged Up about Quality?
Listen in to hear research exploring automotive quality perceptions in electric vehicles.
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Americans’ weekly coffee consumption has decreased since 2019
This week's poll also found that the Los Angeles Dodgers is who Americans think is likely to win the World Series, but football is their favorite sport.
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For anti-racism, this is what it means to be a better brand
Ipsos experts discuss how to bring systemic action and an anti-racist approach to business.
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Public More Open to Tech Companies Sharing their Data – But There’s a Limit
Caution Ahead: 71% of consumers would stop doing business with a company if it gave away sensitive information without permission.
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ARF Cognition Council: Values in Advertising
Do social values, such as appeals to altruism, social justice, and sustainability in an ad impact consumers’ perception of the brand? If so, how and through which cognitive pathways, and for which population segments?