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2019 Effie Report Finds Disruption As Key Theme to Effective Campaigns
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
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New Nationwide Study Reveals Top Performing Brands on COVID-19 Safety: Wells Fargo, Panda Express & Whole Foods Lead Industry Verticals
Grocery, Food and Beverage, and Financial Services Top List as Best Industry Adopters of Recommended COVID-19 Precautions
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Views toward Trump, Biden unchanged after the conventions
New ABC News-Ipsos poll finds most Americans disapprove of what Republicans said and did during the RNC
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Cliff’s Take: Chasm Between Black and White America
Kenosha Underscores Divergent Lived Experiences of Black and White Americans
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Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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Affluent American Pent-Up Demand & COVID
View our on demand webinar featuring recent research about future planned purchases as Affluent Americans actively return to the marketplace.
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[WEBINAR] Is Your eCommerce Experience COVID Ready?
How confident are you that your ecommerce experience is meeting current day pandemic demands?
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Are We Flying Yet? Affluents and Travel Beyond a Pandemic
As Affluent Americans will be the first to be passing through terminal gates, Ipsos shares data and tips that can be used as marketing engagement opportunities by those in the hospitality sector.
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Handling of health crises impacts overall favorability towards Nations
Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably.
Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.