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Global Consumer Confidence Is Declining
Turkey, France, India, China Show Largest Drops; Brazil, Saudi Arabia Largest Increases. More Countries See Decreases than Gains in Jobs, Expectations and Investment Indices.
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Story Creation in the Digital Age
Storytelling remains critical but today the victors are those who curate story worlds with content from multiple co-creators.
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Americans have found a refuge from partisan politics: holiday movies
It seems you can’t avoid getting mired in a political debate anymore. But Americans have found the perfect escape.
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Storytelling in the Digital Age
View this on demand webinar to hear five principles advertisers need to get right in order to succeed in the years ahead.
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Reuters/Ipsos Data: Core Political (12/19/2018)
Immigration and healthcare are tied for the most important problems in America.
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New Global Poll finds Four Concerns Top the US’ Worry List: Healthcare, Crime, Immigration, and Moral Decline
Meanwhile, the majority in most countries think their nation is headed in the wrong direction
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The Behavioral Science of Customer Experience
Behavioural science offers the right lens and tools to explore, measure and predict consumer behaviour.
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Reuters/Ipsos Data: American Perceptions on Climate Change (12/13/2018)
A third of Americans believe that climate change is an imminent threat.
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Reuters/Ipsos Data: Core Political (12/12/2018)
President Trump remains popular among Republicans, while Democrats are extremely critical of his performance.
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How packaging can balance being green and making green
The plastic drinking straw has become a symbol of society’s growing concern over packaging convenience at the expense of our planet’s health. Already, four in 10 consumers report they have started using fewer plastic straws due to recent attention on the issue, according to a recent Ipsos/Buzzfeed poll. Nearly half of those polled support local governments banning their use.