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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
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People don’t trust AI tools, but use them anyway
Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker
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Bridging the AI Divide: Insights to Activate
Since the modern era of artificial intelligence began in 2022, advancements have come at a breakneck pace. But in the U.S., that hasn’t translated to more users – or less skepticism.
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Who will guide our future wellness in a post-trust world?
Trust is crucial for public health, but it’s eroding. What the Future Editor Matt Carmichael outlines key challenges and questions for business leaders and policymakers to effectively promote wellness and navigate the evolving health landscape.
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Why doctors and engineers are teaming up to make aging better
Johns Hopkins University is building a cross-disciplinary approach to eldercare, integrating AI and tech innovations. Dr. Peter Abadir explains the model and who will fund it as government cuts health research spending.
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Questions for the future
From an aging population to artificial intelligence, these are the crucial health and wellness questions that leaders in public health, women’s health, technology, aging and consumer health need to consider to prepare for the future.
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ESOMAR Congress 2025
Please join us at the ESOMAR Congress this year to hear more about the rapidly evolving relationship between human minds and intelligent machines.
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Meet Your New Respondents: Research with Synthetic Data
Revisit our on-demand webinar to hear more about compelling applications like data augmentation and synthetic participant research.
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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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People are split on whether news coverage of AI is favorable
Americans' views of AI media coverage are pretty even: A little fewer than half say they see favorable news or movie coverage of AI, according to the Ipsos Consumer Tracker