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2025 Holiday Countdown Calendar
Join us for our seasonal deep dive to explore select highlights by scrolling over our interactive Holiday Insights Calendar!
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Navigating the new norms and markets for tomorrow’s families
Traditional family demographics are changing, and businesses must adapt to new consumer behaviors and family-based marketing if they’re going to succeed in tomorrow’s marketplace.
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
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Why tomorrow’s family could be a radical shift from the past
Life stage shifts, demographic disruptions and changing views on family itself will shape tomorrow’s economy and society. What the Future Editor Matt Carmichael digs into the brand implications.
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Shifts: Evolving from the nuclear family model
Brands must prepare for how tomorrow’s social and familial shifts could intersect with technological change and financial pressures. Ipsos Strategy3’s Matt Palmer explores potential pivot points.
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How Gen Alpha and Beta will drive new family norms
As Baby Boomers retire and one-person households become more common, companies should prepare for dramatic shifts in housing, hiring and spending, says Steven Ruggles, director of the IPUMS Center for Data Integration at the University of Minnesota.
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New views on family are changing how Americans shop and celebrate
Shifts in household composition and family structure are reshaping how Americans spend and celebrate the holidays. Ipsos’ Karin O’Neill explains how brands can keep up.
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How business can help families through the looming caregiver crisis
The social, emotional and financial toll of unpaid caregiving weighs on millions of Americans. AARP’s Rita Choula discusses the products, services and policies that could support them.
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Why family caregivers need a financial lifeline, and how brands can help
Family caregivers are stretched thin — and few know about existing opportunities for support. Institutions will need to take action, says Ipsos Public Affairs’ Mallory Newall.
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How different Gen Beta personas could define the future
Childhood tomorrow could look very different from growing up today. Futurists Joana Lenkova and Alexandra Whittington use six different Gen Beta personas to explore their world, from tech-driven youth culture to changing consumer expectations.