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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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Golden Years, Golden Opportunities
Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
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What business and institutions need to know about changing norms of love
How will people meet their partners? How many will they have at once, and over their lifetimes? These answers are changing, and increasingly technology and platforms are playing a role. What the Future Editor Matt Carmichael outlines how love in all its forms will drive how people live, spend, relate and even vote.
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Qualtrics X4 Experience Management Summit
Join Ipsos – and keynotes Ryan Reynolds and Martha Stewart – at the world’s leading Experience Management conference featuring 100+ customer-led case studies from the world’s most loved brands sharing inspiration, tips, and practical advice on delivering breakthrough business results with XM.
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Affluents still want luxury–but how they find it is changing
As consumers tighten their belts in an uncertain economic environment, the luxury market is not immune to a squeeze in discretionary spending.
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Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.
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Inflation Nation: How Americans are Coping One Year Later
How will consumers’ response to inflation impact holiday shopping plans. Listen in for strategic insights.
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Building a Stronger Foundation with Behavioral Science Blueprinting
Revisit our recorded webinar to learn how Ipsos is developing blueprints that show not only what consumers will do, but why they do it, and what they might do next, thus improving your innovation and communication strategies.
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Fiscal Fitness: How Affluents Flex Their Financial Muscle
Revisit our recorded webinar exploring how Affluent Americans manage their money, including investment preferences, financial outlook and more.