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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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Alignment Health’s 2024 Social Threats to Aging Well in America
Read about the primary social and environmental factors preventing United States seniors from receiving the care necessary to help them thrive in their later years in the Alignment Health™ 2024 Social Threats to Aging Well in America survey
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully, to deliver improved financial performance.
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The ABCs of ESG: Growing Purposefully & Profitably
How empathetic and effective ESG strategies can drive sustainable growth
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Synthetic Data: A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.
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How brands can grow with purpose and profit through Ipsos’ “ABCs of ESG”
Ipsos’ newest Insights to Activate launch explores how decision-makers can leverage ESG principles to craft purposeful, profitable, and productive brand strategies
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Nearly two in five Americans turn to AI for financial management advice
But around two-thirds acknowledge AI limitations, agreeing that it is incapable of factoring human emotion into the financial equation
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Our obsession with being busy is killing leisure time. How brands can help
Do Americans need to free up their free time? Professor Selin Malkoc explains how productivity mindsets shape (and constrain) leisure time.
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Future Jobs to be Done: Leisure
Making the most of free time can be hard work. Ipsos Strategy3’s Seth Traum considers how tomorrow’s products and services could meet that foundational need.
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[WEBINAR] The ABCs of ESG: Growing purposefully & profitably
While ESG has become a political football in the culture wars, the truth is that Americans broadly care about the issues that ESG practices aim to solve – perhaps slightly less than the world on average, but still in the same ballpark.