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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Accelerating with Gen AI: 3 client stories to inspire you
Revisit our on demand webinar to hear inspirational stories of clients leveraging our best-in-class generative AI research solutions.
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Disinformation, hacking seen as top threats; World War III fear drops
The 2024 World Affairs report from Ipsos and the Halifax Security Forum.
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Beyond Purpose: Inspiring Action Through Citizenship-First Marketing
Learn more about the citizen consumer, and how brands can go beyond purpose and focus on positive change to harness consumer optimism and drive business success.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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Alignment Health’s 2024 Social Threats to Aging Well in America
Read about the primary social and environmental factors preventing United States seniors from receiving the care necessary to help them thrive in their later years in the Alignment Health™ 2024 Social Threats to Aging Well in America survey
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully, to deliver improved financial performance.
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The ABCs of ESG: Growing Purposefully & Profitably
How empathetic and effective ESG strategies can drive sustainable growth
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Synthetic Data: A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.