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Ipsos consolidates its out-of-home measurement leadership
Ipsos announced the acquisition of a majority stake in MGE Data, a leading player in out-of-home (OOH) measurement.
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The Inside Track: January Highlights
Key highlights from January's Inside Track webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics.
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Reimagining the Brand Planning Process in Healthcare
We offer tips for how to make annual brand planning both efficient and effective for your brand team.
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Two in five Americans gained weight during the pandemic
Those who gained weight report adding an average of 14.5 pounds
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American public supports President Biden’s first moves
New ABC News/Ipsos poll finds majority support for executive actions
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Cliff’s Take: Will Biden’s Call To Unity Resonate?
At Least In Theory, Partisans Agree On Need To Heal The Nation’s Divisions
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (01/22/2021)
A majority of Americans approve of how Joe Biden is handling his first few days in office
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Steep decline in consumer confidence on eve of Biden’s inauguration
Nearly half of Americans expect new stimulus to have a major impact on their finances
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Strong majority feel positively toward Biden’s inauguration speech
Ipsos snap poll finds bipartisan agreement in Biden’s speech and the challenges that lie ahead
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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.