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Inflation rates may be falling, but people expect further price rises
In the seventh edition of the Ipsos Cost of Living Monitor we find, despite falling inflation rates, people are still feeling the pressure.
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Swing state electorate more Republican than Democratic
Post-election Ipsos swing state polling finds that inflation remains a top worry
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Few Americans support pardoning January 6th protestors, restricting women from combat
New Scripps News/Ipsos poll also finds that post-election, half of Americans believe their financial situation will be better a year from now
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Trump bests Harris on reported supporter turnout
Latest Ipsos poll finds gender divide in reported voting behavior among Hispanic Americans
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Older Americans are least confident after Trump's win
Americans aged 55+ are downbeat on a range of social, political, and economic issues post-election, according to the latest Ipsos Consumer Tracker.
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She Runs It: Multicultural Bootcamp
Ipsos’ Janelle James will join a panel discussion at this year’s Multicultural Bootcamp hosted by She Runs It (formerly Advertising Women Of NY).
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How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
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November 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Stability As Expectations Index Rises
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How navigating transportation shifts will steer tomorrow’s economy
How Americans get from point A to point B matters for the entire economy. What the Future editor Matt Carmichael looks at the forces that will shape transportation tomorrow, from the economics of automotive manufacturing to car culture.
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How policy and incentives could pave the way to broader e-bike usage
Few American use e-bikes or other micromobility options — but many are open to changing their minds, according to a new Ipsos poll. Ipsos Public Affairs’ Joann Lynch shares the keys to wider adoption.