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Hope for the Holidays
Consumers are looking forward to celebrating the holidays this year, but not at any cost. Set the right tone: download our latest paper for insights.
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How are the futures of fantasy sports and betting linked?
Fantasy sports have been around for ages in various formats and are entering a new era in the advent of legalized sports betting.
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How can brands help solve the chicken/egg dilemma in women’s sports coverage?
This is a glaring miss for viewers and brands as fanbases are built on publicity.
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Chuck Klosterman’s GenPopQ: Are we better off?
Klosterman wanted to know if people thought the world was a better place in the past and in the future.
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Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
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How will digital collectibles factor into Affluent sports collections?
Look at any sports collector’s “fan cave,” and you’ll likely see trading card albums, autographed photos, uniforms and game equipment.
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Ipsos Talks: Engaging Conversations with Insights Industry Leaders
Ipsos Talks features candid conversations with senior insights leaders exploring a wide range of business challenges. First up: how would a consultant approach it?
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Caregiving benefits seen as valuable benefit by many
Many experience significant stress caring for adult family members
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Fewer Americans say paying your own bills makes you an adult than in 2017
Perceptions of personal hygiene remain static despite the pandemic