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Brands need not fear sharing ad space with political ads
This election season will bring an estimated $4.4 billion in spending on 8 million ad airings on traditional broadcast media alone over the current election cycle.
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Will the economy or coronavirus be the decisive issue on Election Day?
Trump’s diagnosis keeps the coronavirus front and center in the presidential race.
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Why we are susceptible to disinformation
Do populist or nativist sentiments impact the spread of fake news?
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How brands can move beyond purpose and become trusted news sources
In this complex news landscape, brands have an opportunity to maintain and even earn more trust with their customers.
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The truth about shared truth
There’s a prevalent narrative that trust and truth are dead. But Ipsos research finds these concepts alive, important, and more valued than ever.
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The impact of a debate is pretty minimal if an insect can steal the show
Vice-presidential debate does little to change the trajectory of the campaign.
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Tracking our Great Escape – Media Consumption
Stress and media consumption, part 2. We continue our exploration of media usage in 2020.
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U.S. consumer sentiment drops
Economic uncertainty erodes previous weeks’ gains in consumer confidence
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Reuters/Ipsos Core Political Survey: General Election Tracker (10/07/2020)
Biden continues to outperform Trump; Trump's approval rating is flat