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Brands need not fear sharing ad space with political ads
This election season will bring an estimated $4.4 billion in spending on 8 million ad airings on traditional broadcast media alone over the current election cycle.
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Misinformation the real winner of the first presidential debate
The debate does not appear to have fundamentally altered the trajectory of the race, though Team Trump may be winning the information war if viral articles on Twitter are any indication.
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NMSBA Video Presentations
The Neuromarketing Science & Business Association is sharing unique and fresh content in the form of video presentations in lieu of hosting their annual conference. The videos will be online and freely available for a period of two weeks.
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Neuroscience: Your Best Bet for Total Understanding
Revisit our on demand webinar as we demo how our online neuroscience solutions help companies build more effective ads, smarter products and better packaging.
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New Nationwide Study Reveals Top Performing Brands on COVID-19 Safety: Wells Fargo, Panda Express & Whole Foods Lead Industry Verticals
Grocery, Food and Beverage, and Financial Services Top List as Best Industry Adopters of Recommended COVID-19 Precautions
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (08/12/2020)
The economy remains a top issue for many Americans; Biden remains in the lead among registered voters
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[WEBINAR] Neuroscience: Your Best Bet for Total Understanding
At Ipsos, we partner with leading academics around the world to blend neuroscience and psychological methods to create a total understanding of how consumers experience the world and make decisions.
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Ipsos Update - August 2020
Welcome to August’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on food, beauty, premium brands, the role of media today and virtual healthcare.
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Does Your Online Shopping Experience Deliver?
View our on demand webinar to hear the results of our study using Ipsos’ proprietary UX Score metric to evaluate purchasing.