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Media Still Matters: Affluents Deep Connection with Media Brands
Discover how and why Affluents connect with beloved media brands, when marketers can best attract their attention, and the types of content that are most appealing.
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Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
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America the Uncertain: September Briefing Highlights
Key highlights from September's America the Uncertain webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics.
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Americans support the decision to withdraw from Afghanistan
A majority say that the costs of the war were not worth it
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Ipsos Talks: Engaging Conversations with Insights Industry Leaders
Ipsos Talks features candid conversations with senior insights leaders exploring a wide range of business challenges. First up: how would a consultant approach it?
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What do global citizens care about in 2021?
Recent research sees global citizens prioritizing a world where the environment, food, water and people are protected. What does that mean for your country?
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Americans are conflicted on withdrawing troops from Afghanistan
Nearly three-quarters of Americans support the United States sending additional troops to Afghanistan to secure key facilities such as airports and embassies until the withdrawal is complete
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Shifting Autonomous From ‘Scary’ to ‘Safe’ for Drivers
We share research and tips to help auto manufacturers and marketers promote the safety of autonomous and ADAS features.
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Addressing the Sustainability Say-Do Gap
Discover how brands can lead the way to activate consumer behavior change in sustainability.