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Reuters/Ipsos Survey: Israel Hamas War and the 2024 Election
New Reuters/Ipsos polling on the Israel-Hamas war and the 2024 election
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Insights exploring the drivers behind shared mobility trends
What mobility modes are consumers using, and in what situations? Listen to our recorded webinar for fresh insights.
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The Role of YouTube Connected TV in Offline Action & Behavior Change
YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently, specifically in driving offline actions and behavior changes. Here are the results.
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Kristopher Hull appointed as Executive Vice President, Ipsos North America’s Consumer Products Segment
A proven leader with 26 years of experience across multiple industries, Hull has distinguished himself as a trusted partner to top brands in CPG, electronics and dining.
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Republican debate watchers see Haley as the best performer, Ramaswamy as the worst
The 538/Washington Post/Ipsos post-debate poll also finds that only about a quarter of likely Republican primary voters tuned into the debate
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Making a list, and price checking it twice: Most Americans (74%) buying fewer gifts in response to inflation and rising cost of living
Economic snowstorms are burying a majority of Americans (55%), who plan to dig out of the situation by using debt to fund holiday gift purchases.
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[WEBINAR] Do Americans see themselves in the content on their screens?
Media and entertainment are changing alongside America. Using newly released data, Ipsos’ Mallory Newall, Vice President of Public Affairs, and Jamie Stenziano, Senior Vice President of Media Entertainment and Platforms, will explore whether Americans feel their experiences are reflected in the stories on their screens.
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One year from Election Day, Republicans perceived as better at handling the economy
New ABC News/Ipsos poll finds that the economy and healthcare top the list of issues most important to Americans
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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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Younger gamers display strong and diverse spending behavior across video game touchpoints.
Personalization, customization, and the desire for social interaction propel gaming engagement with younger gamers. A potential shift from physical to digital game purchase is being driven by these 13-34 consumers.