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Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
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[WEBINAR RECORDING] Global Voices of Experience 2023
Join us to understand why failure to deliver on brand promise to customers can be 4X higher when CX and EX not aligned.
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The Digital Difference: Ensuring Your Digital Experiences Meet Heightened Expectations
Brands must always monitor their customer journeys and touchpoints for “hot spots” and have a system for quick identification and remediation. Here’s why.
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What customers expect from restaurants in 2024
Consumers go to restaurants for the food, the experience, and quality time with their friends and family. And they’re coming back in full force.
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Google / Ipsos : Apps for Business Growth: How to Drive Profitability and Loyalty This Holiday Season and Beyond
Most retailers (78%) retailers surveyed agree that paid promotion methods reap benefits that organic methods alone cannot achieve.
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Ipsos MMA Ranked a “Leader” in Unified Marketing & Commercial Measurement by Independent Research Company
The Company continues its global marketplace leadership leveraging innovative, high-impact teams and solutions to help clients achieve their brand and financial objectives.
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Another round of mixed economic signals
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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What brands should know about AI early adopters
Generative AI could transform the way brands do business. Ipsos has identified six unique user segments of AI from a survey of early adopters to understand what they want from these tools. Ipsos’ Kim Berndt explains.
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The future opportunity for AI is cross-cultural intelligence
To interrupt discriminatory or unethical practices in AI, brands will need to bring diverse and contextual qualitative data into their AI workflow, says Ipsos’ Janelle James.