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The Patient Perspective: Evaluating Time and Treatment While Living with Metastatic Breast Cancer
The results of this research demonstrate the time-burden on ER+, HER2- mBC patients and their loved ones when going to receive care and the potential difficulty of care when an IM injection is part of their treatment plan.
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Loving or Loathing: Understanding Affluents’ Relationship with Luxury
Despite the connection that many Affluents have with luxury, there are those who see it as overpriced and a symbol of excess. Revisit our recorded webinar to hear how marketers can appeal to both groups.
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How AI, new drugs, and your DNA will help us live better for longer
What wellness — physical, mental, and otherwise — looks like matters for all of us, as individuals and as consumers. Matt Carmichael, editor of What the Future, looks at what the future could hold.
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What anti-obesity drugs could shift in how we think about weight
We’re still in the early days of the GLP-1 revolution, but it’s already changing how patients and caregivers think about and treat obesity. WeightWatchers’ Dr. Spencer Nadolsky explains what this shift tells us about the future of wellness.
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How health wearables can be more useful for more people
Wearable health monitors have been a game-changer for diabetics and pro athletes — but January AI CEO Noosheen Hashemi thinks AI could revolutionize personal health for an even wider group of Americans.
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What you can learn from elite athletes about fitness
Whether you’re a pro athlete or an average Joe, your fitness journey needs to start with the fundamentals, says Buddy Morris, the NFL’s 2021 Strength Coach of the Year.
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What virtual healthcare reveals about online user experiences
Telehealth boomed in the early 2020s — but as patients look to the future, providers need to work out kinks in the user experience, says Ipsos’ Janet Creaser.
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How we will be able to live a healthier, longer life
Improvements in everything from nutrition to fitness mean that Americans aren’t just living longer — they’re living better, longer. AARP’s Lina Walker discusses the factors that could further close the gap between life expectancy and healthy life expectancy.
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Americans’ descriptions of AI are getting more negative
There’s been a jump in the number of Americans who use negative words to describe AI, compared to the same time last year, according to the Ipsos Consumer Tracker
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ANA B2 Awards Gala
The 2024 ANA B2 Awards will showcase the best peer-reviewed B2B campaigns of 2023. It’s not too late to submit your innovative and groundbreaking campaign. The deadline for entries has been extended to March 18, 2024.