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Why panel-member first is good for research and business
The KnowledgePanel employs a highly effective approach to online probability research that emphasizes the experience and life cycle of panel members, something we call the Panel-Member First Approach.
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Appointment of Mary Ann Packo as CEO of Ipsos in North America
Ipsos is pleased to announce the appointment of Mary Ann Packo, effective today, as CEO of Ipsos in North America.
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More say they can save money as mixed bag of economic opinions continues
The number of Americans who say they're struggling economically is going down, according to the Ipsos Consumer Tracker, but it’s still arguably not great that a sizable part of the population can’t splurge on a nice-to-have after paying their need-to-have bills.
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Are we prepared for population decline?
New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.
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Majority of Americans support FTC ruling that would ban non-compete agreements
Support for the banning of non-compete agreements is highest among wealthier, more educated Americans, new Ipsos poll finds
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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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Shoppers prefer AI explain things and save them money, not recommend products
Shoppers still trust humans more than AI, but AI still has a role to play.
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Connecting with Parents: Innovation, Inclusion & Insights
Revisit our dynamic roundtable discussion about connecting with Gen Alpha, Gen Z, their parents, and unique ways to uncover insights, diversity and inclusion as a source of innovation.
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[WEBINAR] Election Action: Why businesses need to prepare for 2024’s uncertainty
A victory for either side could lead to radically different futures in 2025 and beyond as the candidates shape the economy, regulations and consumer attitudes and behaviors. That creates high stakes for businesses, especially those that operate on a long timeline.
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[RECORDING] The Patient Perspective: Evaluating Time and Treatment While Living with Metastatic Breast Cancer
Join us as breast cancer expert from Ipsos, Eric Blouin, and CEO of Living Beyond Breast Cancer, Jean Sachs, dive into the findings and implications of this research.