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Americans’ mood connected to perceived quality of skin
New Ipsos poll finds skin care products are an essential purchase for many
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The Inside Track: 2022 Midterm Elections April Highlights
Key highlights from April’s Inside Track webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics and the upcoming midterm elections.
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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Ipsos Core Political : Presidential Approval Tracker (04/27/2022)
This week’s Ipsos’ Core Political finds President Biden with a 42% approval rating as the economy continues to top the list of problems in the country
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A plurality believe Musk’s purchase of Twitter will lead to greater free speech on the platform
Our latest Ipsos poll finds most heavy Twitter users believe Musk's purchase of Twitter will cause the platform to allow greater free speech
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Over one in three Americans are not considered financially literate
A new Ipsos poll on behalf of Money Masters finds that financial literacy increases with age
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Americans are worried about Russia influencing the 2022 midterms
The latest wave of our Reuters/Ipsos poll tracking the Russia/Ukraine crisis, finds American’s impressions of how President Joe Biden is handling the conflict largely unchanged from a month ago.
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Laughter is the best medicine
How understanding generational differences in comedic sensibilities can help connect your ads with the right people
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ARF David Ogilvy Awards & Creative Effectiveness 2022
The Advertising Research Foundation David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.
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Inflation is Americans’ Top Concern, And It’s Not Going Away
COVID is no longer the leading concern for consumers – inflation is now at the top. Here’s what businesses should know.