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Consumer Confidence: Drops in Sweden, Italy, and the U.S. Balanced by Gains in South Africa, Brazil, Spain, France, and Mexico
U.S. Consumer Optimism at Lowest Level in Nearly Two Years
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Is it time to ditch traditional work models?
In this article, we explore the reasons why some companies are designing an alternative workplace.
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Six Conceptions of Nationality
Across the world, and often within each country, perceptions of nationality range from very restrictive to all-inclusive. Ipsos found that various conceptions of nationality can be categorized into six types. We explore the six segments, and how they differ in key countries.
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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Could giving men more parental benefits help women gain equality at work faster?
Women still face pay inequity at work and labor inequity at home. Why employers need to help men do more at home.
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Affluencers & the Power of Authentic Influence
Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
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[WEBINAR] The Future of Affluent Retirement: The Financial & Psychological Realities
Join Ipsos for a complimentary webinar exploring the anticipations and realities around retirement for affluent Americans.
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[WEBINAR] Let’s Get Phygital: Experience the Future of Shopper Research
Recognizing that clients need faster and more agile shopper marketing tools to successfully compete in today’s omnichannel world, Ipsos has launched a suite of virtual shopper solutions to better understand how shoppers make decisions, improve navigation, and optimize retail conditions and package designs.
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[WEBINAR] The Future with Behavioral Science: Fuel Your Growth Today
Are you looking for new ways to challenge the category leader? Are finding new ways to win at shelf – clicks and bricks – critical for your growth?
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Re-conceptualizing Empowerment: Understanding & Measuring Women’s Empowerment
Women’s empowerment is what we believe to be the solution to achieving gender equality, but what does it consist of, and how do we achieve it?