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Ipsos MMA Announces the Next Generation of Multi-Touch Attribution
Ipsos have successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
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[WEBINAR] The Inside Track: Election 2020
Get the inside track on the key issues as they emerge for the 2020 campaign by attending a monthly complimentary webinar series from Ipsos’ political polling team.
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Who do you have faith in? The world’s most trusted professions
People trust those providing essential services over those selling a product or ideology.
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[WEBINAR] Activating Brand Associations with Behavioral Science
Please join us for a complimentary webinar as we discusses an often-ignored opportunity for brands to drive growth by embedding these cues across their consumer touchpoints – from websites and advertising to in-store signals and packaging.
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World’s heating up at record levels – but we’re doubtful or behind on policy action
Only four in 10 people think countries are doing enough on climate change.
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Cliff's Take: The Forces that Produced Our Uncertain World Persist
From Washington DC to Budapest, a new crop of leaders has come to overthrow established institutions and governing norms
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Global Consumer Confidence Index Hints at a Global Economic Slowdown
Significant Drops Are Seen in India, Spain, Germany, the U.S., Sweden, Italy and Mexico; Meanwhile, Optimism Gains in Argentina, Saudi Arabia, France, Turkey and China
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.