Search
-
The New Era of Lead User Innovation
Discover why lead users are often the best innovators and develop novel product ideas ahead of market demand.
-
Media Optimization
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
-
Most Americans Who Plan to Travel in 2019 Say They Are Doing So to Relax or to Spend Time Together as a Family
Nearly half will travel in groups of four or more people this year
-
[WEBINAR] The Future of CRM: Using BSci to Increase Engagement
Market research is making enormous strides in providing a deeper understanding of consumers. Today, we understand their needs, wants, and motivations better than ever before. This information alone, however, does not drive behavior or create value for brands. To do that, we need to convert consumer understanding into consumer action.
-
Fight this behavioral impulse when picking your 401(k) investments
Consider this: The closer the fun is to the top of the list, the more likely you are to choose it.
-
Should Brands Try to Change the World?
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course.
-
As 2019 Kicks In, Consumer Confidence Soars in Brazil and Mexico while Dipping in China, Turkey and France
Month-over-Month Uptick Too Small to Buck a Downward Trend
-
ALS Survey: Awareness, Knowledge, Fundraising
In June 2018 Ipsos undertook a survey of 1,005 American adults on behalf of I AM ALS, a patient-led movement to push for a cure for ALS launched in January 2019. The survey was undertaken pre-launch to assess awareness of and knowledge about the disease (and other related diseases), and to explore public awareness of and engagement with organizations and foundations fighting ALS and a range of other related diseases.
-
First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category
-
Six in Ten (61%) Respondents Across 26 Countries Oppose the Use of Lethal Autonomous Weapons Systems
Opposition to Fully Autonomous Weapons Has Increased Since 2017, Up From 56%