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Children First. Lessons from Pediatric Research
Meet Eduard, Lucie and Martina, ages 9, 7 and 10. In an industry moving towards patient-centricity, patient research strives for greater understanding of end users — including children.
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The Customer Experience Tipping Point
It’s no longer just intuition. Research confirms that customer experience is the top reason consumers choose a brand.
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#NewMR The Future of Video
View this on demand webinar to hear how video data is used on different types of studies to gather insights that researchers never imagined possible.
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The Five Facets of Media
Yes, the media world has changed a lot in recent years, but some aspects of the media experience remain fundamental.
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Cincinnati Enquirer Ranks Ipsos Among Top Workplaces in 2018
Ipsos again has been recognized as one of Cincinnati’s top workplaces
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Five packaging design trends that make you want to buy
Growing up, most of us were taught that it’s what’s on the inside that counts; we shouldn’t judge someone buy their looks, or a book by its cover. But, for most of us, when it comes to the products we buy, packaging matters.
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Ipsos bolsters its Automotive Advisory Services
Ipsos adds automotive veteran David Letson to lead their Product Quality and Performance Automotive Quality Advisory Services
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Ethnography: an Unfiltered View of Reality
Learn more about why ethnographic research is ideal for exploring cultural practices, rituals, consumer behavior, routines and social norms.
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Measuring Brand Equity and its Impact on Market Share in the Lottery and Gambling Sector
At the heart of growing brands in ultra-competitive and crowded markets is an understanding of how people make choices