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Ipsos Marketing Announces New Leadership Appointments
Chris Sinclair and Jessica Schneider step into new leadership roles with the U.S. Ipsos Marketing team
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Meet the Affluencers - The Affluent influencers who drive categories forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.
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Americans Going in Different Directions After One Year of Trump
Ipsos' survey of attitudes toward President Trump's first year shows that politics is largely shaping outlook
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Gaming X,Y,Z Syndicated Study 2018
Insights on the Future of Gaming, Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups
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Selfies & Smartphones
In this case study, we showcase an engagement-driven, social approach to testing Olay’s Skin Advisor with online communities.
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Are You Leveraging Your Path to Purchase as a Path to Growth?
Discover the path to growth with LIFE Path, a holistic modular approach to P2P understanding that involves social media intelligence, passive metering, and qual/quant research.
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Getting Brand Assets Right
Managing your distinctive assets is a very important element in building strong brands.
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Customer Experience Management: A Step By Step Approach
Engagement. Insight. Action. Embedment. These are the four critical steps to implementing a successful customer experience management program.
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Smart Home Technology: Not Your Typical Tech
Affluent consumers are more likely than non-affluent consumers to own and/or plan to purchase Smart Home devices in the next three months. However the most influential consumers of Smart Home products are Affluencers.
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A Nation of Pessimists: Americans Don’t Realize How Good Things Are
Results from Ipsos ‘Perils of Perceptions’ 2017 Survey