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How to Avoid An #EpicFail
In an increasingly tightknit and connected world, Ipsos communities provide a safe space for brands to potentially avoid a social media backlash.
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Why Window Shopping Now Takes Place on Mobile Phones
It's a thing, whether summer, winter, back-to-school, or holiday shopping.
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6 New Travel Types
Hear Ipsos’ Tony Incalcatera discuss how millennials are shaping new travel trends.
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When Difference Doesn’t Mean Different
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardization across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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Mystery Shopping in the Luxury Industry
Discover the techniques top-end retailers use to maintain an excellent Customer Experience and how Ipsos designs luxury mystery shopping programs that can benefit retailers of any calibre.
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Brands help consumers hire good health habits
There are many reasons people try to eat healthy. Some people try because they have to, for instance if they have a health issue. Others do so because they “want to” (e.g., they want to feel better in a swimsuit.) Each of these can pose an opportunity for a brand or product to fill that need, if the brand can learn some new habits, too.
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Who connects us to connected health?
Millions of people increasingly use digital technologies to track their health, not their diseases. Connected devices monitor their workouts, diets, heart rates and sleep. The subsequent exponential rise of health data is transforming healthcare, much as data and analytics are disrupting most industries.
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Today’s cost realities shape tomorrow’s fear
In our global healthcare survey, only one in five people said they think the cost of healthcare for their family will get better in the next decade.
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New Technologies Key Helping As We Get Older
Everything you need to know about the demographics of healthcare can be found in West Bloomfield, Michigan.
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The Future of Mobility: Electrification
It may have taken a while, but it seems that electric vehicles are finally driving on a road towards market success.