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Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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What auto insurance tells us about the future of America’s car culture
Demographic, cultural and generational shifts alike are reshaping Americans’ relationship with cars. Allstate’s Katie Irey discusses what that means for tomorrow’s drivers, passengers and insurers.
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How the economy is impacting Americans’ holiday plans
Will Americans be home for the holidays? Will they dine out in December? Their answers reflect the economy at large, according to the Ipsos Consumer Tracker.
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Most Americans feel both campaigns lack policy details as election approaches
New ABC News/Ipsos poll finds many are not as well off financially as they were when Biden took office
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Significant divides persist on the threat undocumented immigrants pose to American democracy, way of life
New Syracuse University/Ipsos poll also finds that most Americans support deporting undocumented immigrants, but far fewer believe in placing limits at the city level
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Decoding the shopper's brain: How behavioral science unlocks growth
The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.
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Four in five Americans believe it is important for Harris and Trump to debate
New Syracuse University/Ipsos poll also finds that Walz is seen as helping Harris’ chances at winning, while Vance is seen as hurting Trump’s
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Brands in the context of a changing America
Five charts on the shifting values of American society, where that leaves brands, and what Tom Hanks can teach us here
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College Student Views On Free Expression And Campus Speech 2024
A Knight Foundation-Ipsos study from the Knight Free Expression Research Series
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Most Americans tip, and think they tip enough
One in four Americans believe they tip too much, while seven in ten believe they tip the right amount, according to the Ipsos Consumer Tracker.