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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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What it will take to help people trust AI for democracy
In a post-deepfake world, it can be hard to believe what you see. But AI tools also have the potential to shore up trust in institutions, says Ginny Badanes, senior director of the Democracy Forward initiative at Microsoft.
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Intelligence
Whether you’re ready or not, the AI era has arrived. Here’s what brands, businesses and policymakers need to know about the potential risks and rewards of this technology, and how to navigate the tension between the wonder of AI and the worries about its potential.
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Why AI ad testing needs a human perspective
Successful advertisements are built on humanity — and that’s the one thing AI can’t offer. But that doesn’t mean AI won’t reshape the creative process, says Ipsos’ Rachel Rodgers.
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What brands should know about AI early adopters
Generative AI could transform the way brands do business. Ipsos has identified six unique user segments of AI from a survey of early adopters to understand what they want from these tools. Ipsos’ Kim Berndt explains.
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The future opportunity for AI is cross-cultural intelligence
To interrupt discriminatory or unethical practices in AI, brands will need to bring diverse and contextual qualitative data into their AI workflow, says Ipsos’ Janelle James.
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How we can build needed trust in AI through equity
An AI-powered future will be powered by trust. In order to earn it, companies and platforms will need to reduce bias in AI by having diverse voices at the table, says Annie Hardy, a futurist for Cisco Systems.
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Insights to improve your online/mobile user experience
Improve the odds of designing a successful online experience for your customers and prospects by revisiting our UX Score Benchmark insights-filled on demand webinar here.
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Most Americans want tech companies to commit to AI safeguards
Even so, Americans are mixed when it comes to trusting tech companies to develop artificial intelligence (AI) responsibly
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Americans are more worried about gun violence compared to most other issues
Ipsos poll finds that more Americans are concerned about inflation compared to culture war issues