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Consumers in 13 European Countries Reject EU-Proposed Cap on Bank Fees
65% Say it Would Make Using Bank Cards Worse for Consumers; 82% Believe Retailers Would Increase Profits But Not Pass Savings On to Consumers
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Valentine's Day: Correlations Between Relationship Status and Happiness, Financial Situation
Respondents in 15 Countries Who are in a Relationship are
More Likely to Say They are Happy (78%) Than Those Not (67%);
They Are Also More Likely to Rate Their Current Financial Situation as Strong (29%) Than Those Not (21%) -
Global Happiness Report
Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments
`Very Happy' Cohort (20%) Down Two Points Since December 2012 -
Why Use Norms in Advertising Research?
Your marketing department spends a lot time, resources and money building a marketing strategy, developing advertising creative, and buying media to reach your target consumers. You conduct research during the creative development phase to test your ad in order to understand its potential and you track the ad once it's in market to quantify the impact on your business.