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Are we prepared for population decline?
New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.
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Four in five Americans believe sporting events are too expensive
New Ipsos poll finds majority in favor of state law limiting taxpayer funding of sports stadiums
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Half support banning TikTok, as the 2024 presidential election remains a toss-up
New Reuters/Ipsos poll reveals a close presidential race and about half support banning TikTok.
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Majority of Americans support FTC ruling that would ban non-compete agreements
Support for the banning of non-compete agreements is highest among wealthier, more educated Americans, new Ipsos poll finds
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Americans view country as deeply divided, but believe most have much in common
Shared fundamental values unite Americans
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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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April 2024: Consumer confidence largely up in Europe
In contrast, sentiment is mixed in the Asia-Pacific and Latin America.
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Why Americans think streaming TV is only getting better
49% of Americans agree that the quality of content available to them on streaming platforms has improved in the past year, according to the Ipsos Consumer Tracker.
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Strong generational differences emerge in our news consumption
Nearly half of Americans still tune into one of the three legacy TV networks (ABC/NBC/CBS) regularly for news, but networks just edge social media as a regular news source, according to new polling from the Ipsos Consumer Tracker.
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Close to nine in 10 in favour of global rules banning plastics
Strong majorities across 32 countries agree with a range of bans on plastics and byproducts, while there’s slightly lower support for putting more onus on governments and manufacturers.