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How can brands put virtual measurement in a real-world context?
In a typical year, half of adults attend a visual or performing arts activity at least once, according to the National Endowment for the Arts.
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Consumers want deeper social-justice commitments from brands
Racial equality is now the most important social value to consumers in the US and as a result, it is critical that brands build trust.
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How Car Advertisers Can Prepare for Electric Vehicle Fever
Update messaging. Stress substantial driving range. And boost emotional engagement.
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Change is in the air
Americans are making plans to travel and socialize in summer 2021; but have mixed views on vaccine passports and needing to know employees’ vaccination status before patronizing businesses.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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Advertising 2021: Cultural Fluency, Gender & People of Color
Revisit our webinar to hear how brands should think about cultural fluency in advertising, aligned with research approaches for guidance, benchmarking and measurement.
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We need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behavior.
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IAB: State of Data Trends & Insights
Join Ipsos’ Dorothy Advincula together with IAB and Verizon Media to hear highlights from a new robust quantitative report on the trends in the investment of audience data over time.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations