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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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Most Americans say U.S. can’t afford military action in Syria and Ukraine
Ipsos polling on public opinion in Ukraine and Syria
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January 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Falls Sharply To Begin 2025
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Demystifying Mystery Shopping
Read about the unique advantages of Mystery Shopping in assessing employee behaviors and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.
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Personalization: Putting the ‘i’ in shopping
While tailoring via algorithms and AI can improve effectiveness, great creative still wins out.
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Beyond the Buzz: How Americans are planning for a sober future
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.
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What the Future: Transportation
Revisit our webinar to hear exclusive Ipsos data, interviews, and analysis for business leaders in mobility, manufacturing, retail, urban planning and much more.
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Equality Lounge @ CES 2025
Ipsos is proud to partner with The Female Quotient Equality Lounge®, advancing equality together with other leading and forward-thinking brands.
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Insecurity in B2B Data Security
Take a look at insights from the Ipsos Business Insights Collective, exploring the perspectives of senior decision-makers on the evolving challenges of data privacy and security, and outlining the crucial steps organizations must take to fortify their defenses in the digital age.
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Commerce Redefined: TikTok’s role in ushering in a new era
Ipsos and TikTok reveal how the platform's unique blend of discovery, authenticity, and seamless shopping is revolutionizing the way consumers and brands interact in the new era of commerce.