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The Impact of Kidfluencers
Youtube kidfluencers are a major deciding factor in the next best children’s toy, especially if they have a cult following. Read more.
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Are you better off than your parents were? That depends on money
The No. 1 thing people feel worse off than their parents about is retirement.
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How Does Dating Work? Age Plays a Big Role in This Question
Younger and older Americans have radically different views of how dating “should” progress, and whether it is even supposed to be fun.
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Times Are Tough, But the Entertainment Is Great
Doing better than previous generations is the embodiment of the American dream. In most aspects of life, Americans feel the future looks worse than the past, with one key exception.
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Ipsos Introduces Kids and Family Center of Excellence with Release of the Family Media Experience Fall/Winter 2019 Survey
Study Highlights Evolution in the American Family’s Media Consumption in the Era of Choice
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Ipsos Update - February 2020
Welcome to February’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes a look at gender, shopper trends, entertainment in India, and young people’s perspectives on education and war.
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Half of Americans Believe Dating Now is Worse Than 20 Years Ago
Seven in ten men pay on the first date
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Global Divide on Social Mobility
Ipsos Survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies
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Global Divide on Social Mobility
Ipsos Survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies